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A little connection, one tap away

A buddy to hold.
A story to discover.

We’re pairing the simple joy of a flexi pet with a welcoming character page. Here’s how the planned experience will work.

Meet your buddy.

A small, 3D-printed flexi pet with its own personality. Hospital teams will help determine which designs, materials, and ages are suitable.

Tap or scan.

With a compatible NFC-enabled phone, tap near the tag and open the link. A QR code or short web address will offer another way to visit.

Find a little kindness.

Read your buddy’s story and enjoy a message of encouragement. The page belongs to the character, and there’s no account to create.

BROOKLYN’S BUDDIESBee Buddy beside a yellow hive

Hi, I’m Bee Buddy.

A little story.
A little encouragement.
A buddy by your side.

Big feelings are okay.
Take today one little moment at a time.

Take a little look

Meet Bee Buddy
on your screen.

You can try the character page right now, on a phone, tablet, or computer. It’s a small story and a few kind thoughts, made for an easy visit.

The physical NFC tags have not yet been programmed. Phone compatibility, tap placement, and QR codes will be checked before companions are distributed.

A few useful things to know.

Will a child need a phone or an account?

No account is needed. A parent, caregiver, or hospital team member can open the character page on a compatible device. The physical buddy can be enjoyed on its own.

What happens if a phone does not support NFC?

The planned QR code and short address will open the same page in a web browser. An internet connection is needed to load it.

Does the tag track a child or identify a patient?

The planned tag will contain a link to a shared character page. The buddy pages do not ask for names or personal information, and the project does not use the tag to identify a child.

Are these medical or therapeutic devices?

The buddies are intended as little companions and moments of encouragement. We make no medical or therapeutic claims. Suitability and acceptance will be discussed with each hospital.